单词 | sponsor |
释义 | sponsor sponsor /; AmE / noun, verb
■ noun [C]
1 (Marketing ) a person or a company that helps pay the costs of sth such as a special event, a sports team or a scientific project, usually in order to advertise their products: They are the main sponsors of the conference. The name of the club's sponsors appears on the shirt. The race organizers are trying to attract major sponsors. He believes new rules should be introduced to ensure that sponsors respect the independence of researchers. See note at FINANCE
a big/major sponsor ◆ a commercial/corporate/ an industrial/ a private sponsor
2 (Marketing ) (especially AmE) a person or a business that pays for a radio or TV programme or part of a website by buying advertising time: Click here to visit our sponsors.
3 a person or company that supports sb by paying for their training or education
4 a person who agrees to be officially responsible for another person
5 a manager who takes responsibility for a particular job, especially the money, and supports the people who do it: He is executive sponsor of several of the company's key accounts. The project manager must communicate effectively with the project sponsor.
■ verb [+ obj]
1 (Marketing ) to help pay for an event, a sports team, a scientific project, etc. usually as a way of advertising: The company has sponsored the team for seven years. sports events sponsored by the tobacco industry The research is sponsored by industry. See note at FINANCE
2 (Marketing ) to pay for a radio or TV programme or part of a website by buying advertising time
3 sponsor sb (to do sth) | sponsor sth to pay for some education or training for sb, especially an employee |
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