| 单词 | endorsement |
| 释义 | endorsement endorsement (AmE spelling also indorsement) /; AmE / noun [C,U]
1 a public statement or action showing that you support sb/sth; official approval of sth: The chairman's comments were a ringing (= powerful) endorsement of the senior management team. The plan will now go to the bankruptcy court for endorsement. Increased investment in the country is seen as a clear endorsement of the government's policies.
2 (Marketing ) a statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product or service: They are looking for a celebrity endorsement (= one given by a famous person) of their new line of T-shirts. She has signed an endorsement deal with Nike. This is her first major product endorsement.
3 (Finance ) the act of signing the back of a cheque or bill of exchange; the signature and the words that are written: The trader will transfer the bill of exchange to his bank through endorsement. The thief obtained payment by forging an endorsement on the cheque to himself.
4 (Insurance ) conditions that are added to a standard insurance policy in order to make it apply to particular circumstances: This endorsement should be applied where the building to be insured is a farmhouse. a policy endorsement |
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