interactive // adjective

interactive technology allows information to be passed continuously and in both directions between the user and the piece of technology, allowing the user to control what happens:

View our interactive map by clicking here.

Grey Interactive TV has developed a series of interactive adverts for the bank.

interactive media/software/television

interactively adverb

interactivity // noun [U]:

Each episode will be broadcast with added interactivity.

• loss-leader
• loss-making
• loss of earnings
• lost days
• lost time
• lot
• low
• lowball
• low-cost
• low-end
• lower
• lower-than-expected
• lowest common denominator
• low-fare
• low-grade
• low-hanging fruit
• low-impact
• low-income
• low-involvement product
• low-level
• low-margin
• low-paid
• low-pressure
• low-priced
• low-profile