| 单词 | integrated marketing communications |
| 释义 | integrated marketing communications integrated marketing communications noun [U; pl.] (abbr IMC)
a way of managing a company's marketing so that all forms of information about products or the company are carefully linked: She emphasized the importance of integrated marketing communications in achieving customer loyalty. |
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英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。