单词 | integrated marketing |
释义 | integrated marketing integrated marketing noun [U]
the process of organizing all the different areas of marketing, for example the way things are advertised (promotion), the way they are wrapped (packaging), the way they are sent to shops/stores to be sold (distribution) and the price, so that they all work well together: developing an integrated marketing strategy an integrated marketing campaign |
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英汉经管词典收录了11049条经济管理类英汉双解词条,基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法,是学习及工作的有利工具。