| 单词 | downmarket |
| 释义 | downmarket downmarket /; AmE / (AmE also downscale) adjective [usually before noun]
1 designed for or used by large numbers of customers who have less money; cheap and of poor quality: a downmarket fashion chain The company is starting to lose its downmarket image.
a downmarket brand/hotel/image/product/store
2 used to describe people who have less money and cannot afford expensive products and services: downmarket customers
downmarket (AmE also downscale) adverb: To get more viewers the TV station will have to move downmarket. More business travellers are going downmarket (= choosing cheaper products) to save money. Going downmarket with a luxury brand can be very risky. OPP UPMARKET |
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