| 单词 | institutional advertising |
| 释义 | institutional advertising institutional advertising noun [U]
(Marketing ) advertising that tells the public about an organization, a company or a product in general (for example, coffee), rather than about particular products. It usually tries to create an attractive image and is used by large well-known companies: an institutional advertising campaign for the water industry This website is institutional advertising for our real business: publishing. They are using institutional advertising to send the message that lawyers are problem solvers and are affordable. ⇨ IMAGE ADVERTISING, PRODUCT ADVERTISING
institutional advertisement noun [C] |
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