单词 | distribution |
释义 | distribution distribution // noun
CHANNEL OF DISTRIBUTION, INTENSIVE DISTRIBUTION, RETAIL DISTRIBUTION, SELECTIVE DISTRIBUTION
1 (Marketing ) [U] the activity of making a product available to customers, for example by supplying it to shops/stores; the system of transporting and delivering a product to shops/stores or customers: marketing, sales and distribution European distribution is handled from our centre in the Netherlands. high distribution costs caused by poor transport systems We have secured exclusive distribution rights for the product in the UK. We have combined our warehousing and distribution operations into one facility. ⇨ DISTRIBUTE, DISTRIBUTOR
❖ to control/handle/improve/organize distribution ◆ broad/international/limited/local/wide distribution ◆ a distribution agreement/deal a distribution network/operation/system a distribution facility/warehouse a distribution business/company
2 [U,C] the act of sharing money, goods or property between a group of people or giving people things; the money or goods that people receive: the distribution of leaflets The board has approved a cash distribution to stockholders of $2.50 a share. a tax on distributions from investment funds
WHICH WORD?
distribution/delivery/dispatch/logistics
These words are all used about sending goods to customers.
Distribution involves arranging for a product to pass from one business to another until it reaches somewhere, for example a shop/store, where people can buy it. The series of businesses is the distribution chain and a particular business or place where the goods are finally sold is a distribution channel: Our main distribution channels are convenience stores and the Internet.
Logistics involves physically collecting, transporting and delivering goods. These responsibilities are often given to a transport company: FedEx handle the logistics.
Delivery involves giving the goods to the customer: Allow up to 3 weeks for delivery. • Our terms are cash on delivery (= you pay when the goods arrive).
Dispatch refers to the process of goods leaving a factory or office: We check all orders before dispatch. • the date of dispatch See note at SUPPLY CHAIN |
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