| 单词 | direct response advertising |
| 释义 | direct response advertising direct response advertising (also direct response marketing) noun [U]
(Marketing ) advertising that asks people to reply to the company in some way in order to buy a product, for example by making a telephone call or sending an email: A coupon or a free phone number are the most common forms of direct response advertising. direct response TV advertising Sales generated through direct response advertising are expected to increase by 60% over the next five years. Direct response advertising demonstrates your product to the customer, establishes their need for the product and encourages them to buy it now by calling a special number. ⇨ DIRECT ADVERTISING, IMAGE ADVERTISING, INSTITUTIONAL ADVERTISING
direct response ad noun [C]: Our direct response ads generated hundreds of enquiries. |
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