| 单词 | dilute |
| 释义 | dilute dilute /; BrE also / verb [+ obj]
1 to make sth less valuable or effective: Our strong sales in the US were diluted by the weakness of the dollar. The car manufacturer will not dilute its brand image with cheaper models.
2 (Finance ) to make shares less valuable by creating (issuing) more of them without increasing assets, which reduces the amount of profits that each shareholder can claim; to reduce the percentage of a company's shares that sb owns by doing this: The share issue is likely to dilute the value of existing shares. After the merger our stake in the enlarged company will be diluted to 35%. The proposed deal will dilute shareholdings and have a negative effect on earnings per share.
dilutive /; BrE also / adjective: the dilutive effect of the new share issue The merger would be dilutive to earnings per share.
dilution /; BrE also / noun [sing; U]: There has been a dilution of demand for these vehicles in Japan. brand/trademark dilution a substantial dilution of share value The Act allows companies to sue when a product causes dilution of their well-known brand. |
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