| 单词 | differentiation |
| 释义 | differentiation differentiation // noun [U]
(Marketing ) the process of making your product or service seem different from other similar products or services that it is competing with: Firms making similar products compete through a combination of price and product differentiation. There is a lack of strong differentiation between products in the insurance industry. Product differentiation can be in terms of quality, design or even image.
❖ price/product differentiation ◆ to increase/introduce/use differentiation |
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英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。