| 单词 | cost per thousand |
| 释义 | cost per thousand cost per thousand noun [U] (abbr CPM)
(Marketing )
1 the cost of showing an advertisement to a thousand people using a particular form of advertising, such as television or newspapers: Media costs are usually compared in terms of cost per thousand. ◆ On a cost-per-thousand basis, newspapers tend to be a cheap way of advertising.
2 the amount an advertiser pays to the owner of a website for every thousand people who see or click on their advertisement NOTE The M in the abbreviation CPM represents mille, the Latin word for a thousand. |
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