| 单词 | reference group |
| 释义 | reference group reference group noun [C]
1 a group that gives advice to an organization, the government, etc. on a particular issue: a marketing/transport reference group a community reference group (= a group representing the views of a particular community)
2 (Marketing ) a group that people compare themselves to and that influences their choices and opinions ⇨ CONSUMER GROUP (2)
3 (Technical ) a group that another group is compared with when you are analysing data to study the effects of sth: This low-income group is the baseline reference group in our model. SYN CONTROL noun (6) |
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