单词 | rebrand |
释义 | rebrand rebrand // verb [+ obj or no obj]
(Marketing ) to change the image of a company or an organization, or of one of its products or services, for example by giving it a new name, advertising it in a different way, etc: The group is rebranding its outlets as‘Game'. These companies are trusted and do not need to rebrand.
rebrand // noun [sing.]: a multi-million-dollar rebrand A creative agency has been appointed to work on the rebrand.
rebranding noun [U; sing.]: a rebranding exercise a $10 million rebranding If a company is distrusted, rebranding may be seen as the easy way out. |
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