corporate advertising noun [U]

(Marketing )

advertising that tells the public about a company, rather than particular products that it sells, and tries to create a good image for it:

Our corporate advertising is designed to create a strong and desirable corporate brand image.

a global corporate advertising campaign to position the company as a world-class player

⇨ INSTITUTIONAL ADVERTISING

• intermediation
• intern
• internal
• internal audit
• internal consultancy
• internal customer
• internal equity
• internal labour market
• internal market
• internal rate of return
• Internal Revenue Code
• Internal Revenue Service
• internal search
• international
• International Accounting Standards
• International Accounting Standards Board
• international airport
• International Chamber of Commerce
• International Civil Aviation Organization
• International Financial Reporting Standards
• International Labour Organization
• international labour standards
• international law
• international management
• international monetary system