| 单词 | comparative advertising |
| 释义 | comparative advertising comparative advertising noun [U]
(Marketing ) advertising that claims that the product being advertised is better or cheaper than a competitor's product: Comparative advertising is common in the car industry. Truthful comparative advertising can be an important way of informing people about different products. The EU has adopted a directive allowing comparative advertising under certain conditions. NOTE Comparative advertising is illegal in some countries. ⇨ KNOCKING COPY |
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英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。