| 单词 | profile |
| 释义 | profile profile /; AmE / noun, verb
■ noun [C]
AGE PROFILE, CONSUMER PROFILE, CUSTOMER PROFILE, DEMOGRAPHIC PROFILE, HIGH-PROFILE, RISK PROFILE
1 a description of sb/sth that gives useful information: We built up a detailed profile of our customers and their requirements. Visitors to the site can access articles and company profiles.
❖ company/financial/personal profiles ◆ to build up/develop a profile
2 the general impression that sb/sth gives to the public and the amount of attention they receive: They launched a campaign to raise the company's profile in Europe. His main value to the firm was his high public profile. She has kept a low profile (= tried not to attract attention) since details of the deal appeared in the press. The risk profile of new loans has improved since fewer than a quarter of new mortgages are for more than 90%.
a high/low profile ◆ a corporate/public profile ◆ to improve/raise your profile
■ verb [+ obj]
to give or write a description of sb/sth that gives the most important information: His career is profiled in this month's journal. |
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