| 单词 | product orientation |
| 释义 | product orientation product orientation noun [C, usually sing., U]
(Marketing ) the situation when a company focuses on the quality of the products that it makes, rather than on what customers want to buy: There has been a major change from product orientation to customer orientation. Organizations with a product orientation try to sell whatever they can make, without trying to find out if it's what the customers want. ⇨ MARKET ORIENTATION, SALES ORIENTATION
product-oriented adjective: The product-oriented approach seeks or creates markets for specific products. Nowadays, with the globalization of markets, firms are tending to be market-oriented rather than product-oriented. |
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