| 单词 | product innovation |
| 释义 | product innovation product innovation noun
(Marketing )
1 [U] the process of improving an existing product or creating a new and better product: Competition between firms results in an increased emphasis on product innovation.
2 [C] a product that is new or has been improved in some way: Product innovations are introduced to respond to changes in market demand. The Boeing 747 was a product innovation, the first plane with huge capacities to enter the market. |
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