product base noun [C]

(Marketing )

the range of goods produced or services provided by a company:

The company has a product base of over sixty thousand software items.

❖ to broaden/deepen/expand the product base

• corporate
• corporate advertising
• corporate bond
• corporate communication
• corporate culture
• corporate debt
• corporate finance
• corporate governance
• corporate hospitality
• corporate identity
• corporate image
• corporate ladder
• corporate marketing
• corporate raider
• corporate renewal
• corporate responsibility
• corporate sector
• corporate social responsibility
• corporate strategy
• corporate structure
• corporate veil
• corporate venturing
• corporation
• corporation tax
• corporatize