| 单词 | channel |
| 释义 | channel channel // noun, verb
■ noun [C]
DISTRIBUTION CHANNEL, PAY CHANNEL
1 a television station: The programme was shown on Channel 4. a free-to-air channel (= one that you don't have to pay for) ◆ a cable channel
2 a method or system that people use to get information or to communicate: Complaints should be made through the proper channels. Our monthly newsletter is a useful channel of communication between us and our clients.
3 (Marketing ) (also sales channel) a way in which a company makes its products available to customers: developing new marketing channels Banks often act as a channel for selling insurance. Most of our software is sold through the retail channel (= through shops/stores rather than directly to customers).
■ verb [+ obj] (-ll-, AmE usually -l-)
to direct money or effort towards a particular purpose; to do this using a particular route: Most of our income is channelled into research and development. The government is accused of channeling funds away from health care. Money for the project will be channelled through local government. |
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