category management noun [U] (abbr CM)

(Marketing )

the process of manufacturers and businesses who sell to the public working together using data about what customers want in order to increase the sales of types of products (categories) ⇨ BRAND MANAGEMENT

• corner shop
• Corp.
• corporate
• corporate advertising
• corporate bond
• corporate communication
• corporate culture
• corporate debt
• corporate finance
• corporate governance
• corporate hospitality
• corporate identity
• corporate image
• corporate ladder
• corporate marketing
• corporate raider
• corporate renewal
• corporate responsibility
• corporate sector
• corporate social responsibility
• corporate strategy
• corporate structure
• corporate veil
• corporate venturing
• corporation