| 单词 | personality |
| 释义 | personality personality /; AmE / noun (plural personalities)
BRAND PERSONALITY
1 [C,U] the various aspects of a person's character that combine to make them different from other people: She has a strong personality. There are likely to be personality clashes in any group of colleagues. The assessment helps a manager decide if a person's aptitude and personality are right for the job.
2 [C] a famous person, especially one who works in entertainment or sport: They decided to use a sports personality to help sell their products.
3 (Marketing ) [C,U] the qualities of a product or an organization that make it interesting and different: Packaging should reflect and enhance the product's personality. What is the organization's corporate personality?
4 (Law ) [C,U] an organization which is considered in law to exist separately from the people who own it or run it and to have legal rights and duties: A company is a legal personality and has many similarities with a natural person-it has a birth certificate and an address-and so can enter into legal contracts. |
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