| 单词 | brand switching |
| 释义 | brand switching brand switching noun [U]
(Marketing ) when a customer buys a different brand of a product from the one they have usually bought in the past, or often buys different products: Brand switching between different types of shampoo is common. We are offering discounts on our products to encourage brand switching. ⇨ BRAND LOYALTY
❖ to encourage/generate/prevent brand switching |
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