| 单词 | brand personality |
| 释义 | brand personality brand personality noun [C]
(Marketing ) the attractive and special human qualities that a company wants a product or group of products to suggest to people. A famous person, an animal or a well-known character is often used to advertise the product: Our task was to create a new brand personality that was younger, livelier and healthier. ⇨ BRAND IMAGE
❖ to create/develop/establish brand personality ◆ a distinctive/lively/strong/unique brand personality |
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