| 单词 | brand loyalty |
| 释义 | brand loyalty brand loyalty noun [C]
(Marketing ) the support that people give to a particular brand of product by continuing to buy it rather than changing to other brands: They had to spend a lot on advertising to create brand loyalty. There was very strong brand loyalty to the drink. ⇨ BRAND SWITCHING
❖ to build/create/develop/encourage brand loyalty ◆ powerful/strong/total brand loyalty |
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