| 单词 | brand extension |
| 释义 | brand extension brand extension noun
(Marketing )
1 [U] using a successful brand name to sell new types of products: The telephone company's new strategy includes brand extension into IT products. ⇨ BRAND STRETCHING
2 [C] a new product that is sold using an existing brand name: ‘Fashion' magazine was such a success that it launched its own brand extension: ‘Teen Fashion'. |
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