| 单词 | brand equity |
| 释义 | brand equity brand equity noun [U]
(Marketing ) the financial value of a particular brand to the company that sells the product, based on how good people think it is, what people connect it with, etc: Strong brand equity allows us to keep our customers and increase our profits. We use a range of marketing tools to build brand equity. The value of a company's brand equity can exceed that of all its other corporate assets.
❖ to build/increase/measure/track brand equity ◆ high/positive/strong brand equity |
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