| 单词 | brand association |
| 释义 | brand association brand association noun [U,C]
(Marketing ) what people think of when they see or hear the name of a particular product: Safety is Volvo's brand association. The company wants to strengthen its brand association with football. A low price can create negative brand associations.
❖ to build/create/strengthen brand association ◆ positive/powerful/strong brand association |
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英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。