| 单词 | penetration |
| 释义 | penetration penetration // noun [U]
(Marketing )
1 the extent to which a product or service is bought in a particular area or by a particular group of people: In South Korea, broadband penetration had reached 55%. We are developing a new strategy for achieving greater market penetration. Mobile phone penetration levels across Europe are high.
2 the sale of products or services in a new area or to a new group of customers: The campaign focuses on London, which is the target area for penetration. This purchase gives the London-based bank the penetration it has been seeking in North America. |
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