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单词 own brand
释义 own brand

own brand (also own label) noun [C] (both BrE)

(Commerce ; Marketing )

a product or group of products that a shop/store sells with its own name on rather than the name of the company that produced them:

Own brands account for less than 30 per cent of total packaged grocery sales.

The company makes own-brand ice cream for the major supermarkets.

SYN HOUSE BRAND, STORE BRAND (AmE) PRIVATE LABEL

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更新时间:2025/1/22 19:11:30