单词 | own brand |
释义 | own brand own brand (also own label) noun [C] (both BrE)
(Commerce ; Marketing ) a product or group of products that a shop/store sells with its own name on rather than the name of the company that produced them: Own brands account for less than 30 per cent of total packaged grocery sales. The company makes own-brand ice cream for the major supermarkets. SYN HOUSE BRAND, STORE BRAND (AmE) ⇨ PRIVATE LABEL |
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