| 单词 | oversell |
| 释义 | oversell oversell /; AmE / verb (oversold, oversold /; AmE /)
1 (Commerce ) [+ obj] to sell too much or more of sth than is available: The seats on the plane were oversold. Telephone companies oversell their services on the basis that not all their customers use the phone at the same time.
2 (Marketing ) [+ obj or no obj] to try to make sb buy more of sth than they need: The group was accused of overselling insurance policies. When you have invested millions in developing a product, there can be a tendency to oversell.
3 [+ obj] to exaggerate the quality or importance of sth: He has a tendency to oversell himself. They have oversold the new version of the program, which in fact is no better than the old version.
OPP UNDERSELL
overselling noun [U]: Overselling of available bandwidth allows web hosting companies to keep their prices low. ⇨ OVERSOLD |
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