| audience audience // noun [C] CUMULATIVE AUDIENCE, SECONDARY AUDIENCE, TARGET AUDIENCE a number of people or a particular group of people who watch, read or listen to the same thing: Many regard TV advertising as the best way of reaching mass audiences. The magazine will target a core audience of 14-year-old girls. The drama had a 29% audience share between 9 and 10.30 p.m. The TV show has a potential audience of 800 000 in Britain. a declining/large/mass/small/wide audience ◆ a female/male/young audience ◆ sth has/is aimed at/reaches/targets an audience |