单词 | Nielsen™ rating |
释义 | Nielsen™ rating Nielsen™ rating // (also Nielsen™) noun [C]
(Marketing ) in the US, a measure of how many people, and often what type of people, watch a particular programme on television. The information is used by companies who want to advertise their products to a suitable audience, and by television companies who set the price for advertising in and around particular programmes: The show scored a Nielsen rating of 2.9. The programme was cancelled following low Nielsen ratings. |
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