| 单词 | micromarketing |
| 释义 | micromarketing micromarketing /; AmE / noun [U]
(Marketing )
1 when a business changes its advertising or its products to appeal to different small groups of consumers: The ultimate conclusion of micromarketing is a personalized product for each consumer. the development from mass marketing to micromarketing
2 the study of the marketing activities of individual businesses ◆ MACROMARKETING |
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