| 单词 | micromarketing |
| 释义 | micromarketing micromarketing /; AmE / noun [U]
(Marketing )
1 when a business changes its advertising or its products to appeal to different small groups of consumers: The ultimate conclusion of micromarketing is a personalized product for each consumer. the development from mass marketing to micromarketing
2 the study of the marketing activities of individual businesses ◆ MACROMARKETING |
| 随便看 |
|
英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。