| 单词 | merchandising |
| 释义 | merchandising merchandising /; AmE / noun [U]
CROSS-MERCHANDISING
1 (especially AmE) the activity of selling goods, or of trying to sell them, by advertising or displaying them: The ad campaign will be supported by better merchandising and store design. She is their vice-president of merchandising. Our merchandising strategy is to sell an ‘experience', rather than just a cup of coffee.
2 products connected with a popular film/movie, person or event; the process of selling these goods: millions of pounds' worth of Batman merchandising They bought the merchandising rights to Winnie the Pooh. a drop in merchandising sales |
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英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。