| 单词 | media buying |
| 释义 | media buying media buying noun [U]
(Marketing ) the activity of buying space in newspapers, time during broadcasts, etc. for advertisements: The company has appointed an agent to handle its media buying. The group has won an $8 million media buying account for an airline (= the job of buying space, etc. for its advertisements). ⇨ MEDIA PLANNING
media buyer noun [C] |
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