| 单词 | measure |
| 释义 | measure measure // noun, verb
■ noun
MADE TO MEASURE
1 [C] a way of judging or measuring sth: a measure of US consumer confidence The consumer price index is a key measure of inflation at the retail level. the standard industry measure (= the one used by most companies) ◆ The current account surplus is a broad measure of the trade in goods and services. SYN METRIC
a broad/common/good/key/reliable measure of sth ◆ a measure of demand/growth/inflation/performance/sales
2 [C,U] a unit used for stating the size, quantity or degree of sth; a system or scale of these units: weights and measures a dry/liquid measure Which measure of weight do pharmacists use?
3 [C] measure(s) (to do sth) an official action that is done in order to achieve a particular aim: Banks are introducing measures to make it easier for customers to change accounts. The factory in Wales was closed down as an economy measure (= to save money). Many companies have adopted the system as a cost-cutting measure. The government introduced a tough new measure to reduce crime.
❖ austerity/cost-cutting/economy measures ◆ emergency/precautionary/preventive/safety/security measures ◆ drastic/effective/necessary/tough measures ◆ to adopt/introduce/take measures (to do sth)
■ verb
1 [+ obj] to judge the importance, value or effect of sth: The data is used to measure economic growth. Assessments are an effective way of measuring staff performance. It's difficult to measure the impact of our ads. There's an old saying in business that what gets measured is what gets done.
2 [+ obj] to find the size, quantity, etc. of sth in standard units: a device for measuring temperature Any type of data that could not be directly measured was rejected. measuring equipment/instruments
3 [no obj] (not used in the continuous tenses) to be a particular size, length, amount, etc: The room measures 4 metres by 6 metres.
PHRASAL VERBS
measure sb/sth against sb/sth to compare sb/sth with sb/sth: The figures are not very good when measured against those of our competitors. a series of tasks that measure candidates against each other
measure up (to sth/sb) (usually used in negative sentences and questions) to be as good, successful, etc. as expected or needed: Unfortunately, he just didn't measure up to the task. The job failed to measure up to her expectations. The pressure is on them to measure up. |
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