market test noun [C]

(Marketing )

an experiment in which a product is made available in one or more areas to see if consumers like it and will buy it:

Products which do not meet consumer desires will fail the market test.

market-test verb [+ obj]:

market-tested products

market testing noun [U]:

The product was brought to market too quickly without proper market testing.

• lost days
• lost time
• lot
• low
• lowball
• low-cost
• low-end
• lower
• lower-than-expected
• lowest common denominator
• low-fare
• low-grade
• low-hanging fruit
• low-impact
• low-income
• low-involvement product
• low-level
• low-margin
• low-paid
• low-pressure
• low-priced
• low-profile
• low-quality
• low-ranking
• low-resolution