market share noun [C,U]

(Marketing )

the amount of sales of a particular type of product that a company has, compared with the total sales:

The company's US market share fell from 23.4% to 21.2%.

Our market share increased in all segments.

They hope to win market share from their competitors.

They are using price-cutting to try to buy market share.

Nike and Adidas accounted for 51.8% of the market share by value (= measured by the amount of income from sales).

⇨ VALUE SHARE

❖ to boost/build/grow/increase market share

◆ to gain/grab/take/win market share

◆ to lose/maintain market share

• cashier's cheque
• cash in transit
• cash issue
• cashless
• cash machine
• cash management
• cash pile
• Cashpoint™
• cash position
• cash price
• cash ratio
• cash ratio deposits
• cash register
• cash rich
• cash sale
• cash settlement
• cash-starved
• cash-strapped
• casting vote
• casual
• casualty insurance
• catalogue
• catalyst
• catch
• catchment area