market share noun [C,U]

(Marketing )

the amount of sales of a particular type of product that a company has, compared with the total sales:

The company's US market share fell from 23.4% to 21.2%.

Our market share increased in all segments.

They hope to win market share from their competitors.

They are using price-cutting to try to buy market share.

Nike and Adidas accounted for 51.8% of the market share by value (= measured by the amount of income from sales).

⇨ VALUE SHARE

❖ to boost/build/grow/increase market share

◆ to gain/grab/take/win market share

◆ to lose/maintain market share

• all-hands
• alliance
• all-in
• all-inclusive
• all-nighter
• allocate
• allot
• allotment
• allottee
• all-out strike
• allow
• allowance
• all-risk
• all-share
• All-Share index
• All-Stock index
• all-time
• alpha
• alphanumeric
• alpha test
• Alt
• alter
• alteration
• alternate
• alternative