| 单词 | market penetration |
| 释义 | market penetration market penetration noun [U]
(Marketing )
1 the number of buyers who have bought a particular type of product, or a particular company's product, compared with the total number of possible buyers: The market penetration of mobile phones in Western Europe now stands at 78%. The company expects to end the year at 50% market penetration.
❖ to enhance/gain/increase market penetration
2 the policy of trying to gain a larger share of an existing market, for example by changing the price of a product or advertising more, rather than changing the product itself: Do we price for market penetration or cash generation? a market penetration strategy market penetration pricing |
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