| 单词 | market niche |
| 释义 | market niche market niche noun [C]
(Marketing ) a group of customers that a company's products are especially suitable for and which the company is seen as belonging to; a product, service or company that is different from or better than others in the same area: The company has grown beyond its original market niche. The bank has created a market niche for itself in the commercial sector by focusing on project finance. ⇨ MARKET SEGMENT, NICHE MARKET
❖ to carve out/create/establish/spot a market niche |
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