| 单词 | market leader |
| 释义 | market leader market leader noun [C]
(Marketing )
1 the company that sells the largest quantity of a particular kind of product: We are the market leader in car insurance. We believe we are ready to challenge the market leaders. They are in second place behind market leader, Tesco plc. The drug company is confident it can become the US market leader. Who is market leader for cellphones? ⇨ MARKET CHALLENGER, MARKET FOLLOWER, MARKET NICHER
2 a product that is the most successful of its kind: Our range of products includes 20 market leaders.
market leadership noun [U]: The company has strengthened its market leadership in two key countries. to achieve/establish/win market leadership |
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