| 单词 | marketing |
| 释义 | marketing marketing /; AmE / noun [U]
AFFILIATE MARKETING, BUZZ MARKETING, COOPERATIVE MARKETING, CORPORATE MARKETING, DIRECT MARKETING, DRIP MARKETING, ENVIRONMENTAL MARKETING, EVENT MARKETING, GLOBAL MARKETING, GREEN MARKETING, GUERRILLA MARKETING, IMAGE MARKETING, INCENTIVE MARKETING, INDUSTRIAL MARKETING, INTEGRATED MARKETING, INTERACTIVE MARKETING, MASS MARKETING, MULTILEVEL MARKETING, NETWORK MARKETING, REFERRAL MARKETING, RELATIONSHIP MARKETING, SALES AND MARKETING, SOCIAL MARKETING, STEALTH MARKETING, STRATEGIC MARKETING, VIRAL MARKETING
the activity of presenting, advertising and selling a company's products in the best possible way: She works in sales and marketing. Low-cost airlines are known for their aggressive marketing. The company invests heavily in the marketing of its brands. a marketing campaign that targets customers aged 20 to 30 to develop a marketing plan for a new product They plan to increase their marketing spend by four per cent. The launch was accompanied by a major marketing push across TV, press and radio.
❖ aggressive/clever/effective/successful marketing ◆ email/online/traditional marketing ◆ a marketing campaign/plan/push/strategy the marketing budget/spend a marketing director/manager/officer
WHICH WORD?
marketing/advertising/promotion/publicity/public relations
These words all describe ways in which companies communicate with the public.
Marketing covers all the activities used to encourage demand for products. The part of a company responsible for these activities is usually called the Marketing Department and a series of activities planned for a product is a marketing campaign.
Advertising and promotion are aspects of marketing. Advertising involves paying for advertisements, for example in newspapers or on television. Promotion can include advertising as well as other things, such as giving discounts or free items in order to encourage sales.
A company receives publicity when it is mentioned in news reports, magazine articles, etc. Companies give out information so that the press and public will take notice of their activities and products.
Public relations is the activity of giving information to the public that will create a good impression of a company. The job of keeping good public relations (= a good relationship with the public) is often given to an independent public relations firm that has experience in dealing with journalists.
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