| 单词 | launch |
| 释义 | launch launch // verb, noun
■ verb [+ obj or no obj]
1 to start an activity, especially an organized one: an advertising campaign launched by the British Tourist Authority He has launched a bid for control of the supermarket chain. The business launched last year with 15 employees.
2 to start selling a product or service for the first time; to make sth available so that it can be bought and sold: The company is launching a new telephone service in Japan this year. They are planning to launch a $2 billion bond issue. The euro launched at a value nearly 20 per cent higher than the dollar.
PHRASAL VERBS
launch out to do sth new in your career, especially sth more exciting: It's time I launched out on my own.
■ noun [C,U]
PRODUCT LAUNCH
the action of launching sth; an event at which sth is launched: the successful launch of euro notes and coins The official launch date is in June. The channel has attracted an audience of two million since its launch a month ago. This is the first of a number of new launches from the company. The new drug is scheduled for launch next month. The latest model is selling well at launch (= when it was launched).
❖ to announce/oversee/plan a launch ◆ to bring forward/delay/postpone/put back a launch ◆ a commercial/formal/an official launch ◆ a launch campaign/date/party |
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