单词 | image advertising |
释义 | image advertising image advertising noun [U]
(Marketing ) advertising that creates an attractive impression of a company or a product, so that people will want to buy the product: Television is the best medium for image advertising. Tobacco companies have been accused of using powerful image advertising to convince young people that smokers are relaxed and popular. a brand/corporate image advertising campaign
image advertisement noun [C] ⇨ INSTITUTIONAL ADVERTISING, PRODUCT ADVERTISING |
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