| 单词 | image |
| 释义 | image image // noun
BRAND IMAGE, CORPORATE IMAGE
1 [C,U] the impression that a person, an organization or a product, etc. gives to other people or to the public: The advertisements are intended to improve the product's image. We are trying to convey an image of a reliable, safe brand. In today's business environment, image sells. The industry suffers from an image problem. It's important for clients to have an image of a successful company. They can't seem to shed (= get rid of) their image as as a budget store. an image consultant (= who helps people, companies, etc. to improve their image)
❖ to create/develop/have/present an image ◆ to change/improve/promote/shed an image ◆ sth damages/tarnishes sb's/sth's image ◆ a good/positive/strong image ◆ a negative/poor image
2 [C] a picture of sb/sth seen through a camera or on a television or computer: The camera produces sharp, high-resolution images.
❖ to capture/display/produce/scan/store an image ◆ a black-and-white/colour/digital image |
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