| 单词 | hype |
| 释义 | hype hype // noun, verb
■ noun [U]
advertisements and discussion on television, radio, etc. telling the public about a product, service, etc. and about how good or important it is: marketing/media hype Despite all the hype about/surrounding electronic books, sales have been slow.
■ verb [+ obj] ( to advertise sth a lot and exaggerate its good qualities, in order to get a lot of attention for it: Brokers were accused of hyping certain stocks during the technology boom. The meeting was hyped up in the media as an important event. |
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