ultimate consumer (also ultimate customer) noun [C]

(Marketing )

the person who actually buys or uses a particular product:

The ultimate consumer pays considerably more than the manufacturing price.

SYN END-USER

• sim
• SIM card
• simple interest
• simulation
• sincerely
• sinecure
• sine die
• sine qua non
• single
• single column centimetre
• single column inch
• single digits
• single-entry bookkeeping
• single figures
• single-handed
• single market
• single minute exchange of dies
• single sourcing
• single tax
• single-union agreement
• single-use
• sink
• sinking fund
• sin tax
• SIP