| 单词 | gross rating point |
| 释义 | gross rating point gross rating point noun [C] (abbr GRP)
(Marketing ) a measurement of the number of people who see a particular TV programme or advertisement, used to show if it is good at reaching the group of people that a business wants to sell its products to. It is equal to the percentage of the possible audience who see it multiplied by the number of times it is shown: The strength of a television schedule is measured in terms of Gross Rating Points (GRPs). An average GRP goal for a typical packaged product is 1 000 to 5 000 in a year. Hispanic teen GRPs for spot radio were slightly larger than the GRPs for adults over 21. |
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